digital marketing Cambridgeshire
When you start to successfully grow your business, you may become known as the ‘go-to’ expert in your field and be inundated with invitations to speak or teach. You know you are an expert. You know your industry.  
 
You know what you want to say, but do you know how you’re going to say it, or the best way to show or communicate your message in your presentation? 

The benefits of doing a presentation 

As a business owner or director, you can use speaking engagements and invitations to talk to raise your brand’s profile, inform and educate potential prospects, motivate trainees or followers and persuade your target audience that they desperately need your help, products or services. 
This in turn can help to drive traffic to your website, as your audience will be keen to learn more about what you do, and this in turn can lead to increased leads and more sales. 
 
Appearance isn’t everything, but it definitely goes a long way in presentations. Whether you realise it or not, your presentation will have a purpose, and clever content, planning and graphics can help you achieve your goal. 

Our top tips 

Whether it’s for a business workshop or networking presentation, for training or to education, the visuals and content of your presentation can make or break it, so here are Leading Motions top tips for creating a memorable presentation: 
 
If you are attempting to convey information and promote understanding, carefully designed infographics and well-worded, concise copy can help to get your message across in the best way possible. 
 
Remember to refer to your brand and include your logo. 
 
Evoke feelings using colour and typeface. For example, if you want to provoke feelings of anger, red would be the colour to use. 
 
To stimulate action, design and layout can be used to emphasise specific issues. 
 
Don’t use all your speech or workshop in the wording of your presentation. 
 
Use short summaries or what you want to say and fill in the gaps by communicating your message verbally. 
 
Don’t forget people identify with people, so include illustrations of people in your slides and good images or infographics to illustrate what you are talking about. 
 
Consider the best way to utilise timings, videos and photographs. 
 
Think about whether to incorporate music or sound effects. 
If you don’t have the time or confidence, you might want to consider getting the help of a professional copywriter or a graphic designer or use the services of a professional trainer to teach you how to speak. 
Consulting a copywriter or graphic designer can help your presentation meet its purpose, as they have insight into what will work best for you. 
By allowing either of these professionals to help you prepare your presentation, you can relax knowing that your presentation is in the hands of experts, leaving you to focus on preparing and perfecting the other aspects of your presentation to show off your expertise. 
 
Leading Motion Ltd is an established, successful digital marketing agency in Colchester, Essex, and we have experts who can help you not just with your presentations, but also with your Website Design, Search Engine Optimisation (SEO), Social Media Management Graphic Design, Content Creation, Video Production, Blogging, and more. 
 
To find out more, visit our website or give us a call on 01206 512093 or email: hello@leadingmotion.co.uk 
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