The 6-Week Structure
Week 1 – Deep Dive & Diagnosis
We analyse your current marketing activity, messaging, and lead generation. Identify what’s working, what’s not, and where the real opportunities are.
Week 2 – Positioning & Strategy
We define your target audience, sharpen your messaging, and set a clear direction. Gain clarity on how to position your business effectively.
Week 3 – Quick Wins & Dream Clients
We identify high-impact actions and create a prioritised plan. Replace overwhelm with clear, focused next steps.
Week 4 – Implement & Accountability
We review progress, remove blockers, and maintain momentum. Stay on track and start seeing movement.
Week 5 – Optimisation & Refinement
We refine what’s working and strengthen your approach. Improve effectiveness and build consistency
Week 6 – Review & Growth Roadmap
We bring everything together and map out your next 3–6 months. Leave with clarity, confidence, and a structured plan for growth.
What You’ll Walk Away With
By the end of the programme, you’ll have:
A clear, confident marketing strategy
Stronger positioning and messaging
A focused 90-day action plan
Greater consistency and direction
Early signs of traction and progress
Most importantly:
You’ll know exactly what to do next and why.
How We Work Together
This is a collaborative programme.
I provide:
Strategic direction
Honest, experienced insight
Clear priorities and focus
You bring:
Commitment
Openness
Willingness to implement
That’s how we get results.
Founding Client Opportunity
This programme is being launched with a limited number of Founding Client places.
As a Founding Client, you will:
Receive the full 6-week programme
Work closely with me on a one 2 one basis as the process is refined
Benefit from direct, hands-on strategic support
In return, I’ll ask for:
Honest feedback
A testimonial
A case study if we achieve strong results
Your Investment...
This programme is valued at £1,250 +VAT, reflecting the level of strategic input and structured support involved.
As part of the initial launch, a small number of businesses will be invited to join as Founding Clients at a founding rate of £495 +VAT.
Places are limited and offered by application only, based on suitability, commitment, and fit. Sessions are typically delivered online; where face-to-face delivery is requested, pricing may be adjusted to reflect travel time and associated costs.
What Happens After the 6 Weeks?
For many businesses, the real momentum begins after the programme ends. Once you’ve built clarity, structure, and consistency into your marketing, the next step is maintaining that progress and continuing to fine-tune what’s working.
That’s why many clients choose to move onto the Leading Motion Marketing Maintenance Package, an ongoing monthly partnership designed to keep your marketing focused, accountable, and moving forward. This includes regular strategy check-ins, ongoing support, marketing feedback and critique, and access to tools and systems to help you stay organised and consistent.
There’s absolutely no obligation to continue after the 6 weeks, but for businesses serious about long-term growth, the maintenance package provides the ongoing guidance and accountability needed to turn momentum into measurable results. Learn more here...
FAQs for the 6-Week Founding Client Program
By the end of the 6 weeks, you can expect significantly more clarity, focus, and direction in your marketing.
Most clients leave with:
A clear and confident marketing strategy
Stronger positioning and messaging
A prioritised 90-day action plan
Early signs of traction from quick-win improvements
This programme is designed to create momentum quickly, not leave you with theory.
You’ll need to commit to a weekly strategy Zoom call (typically 60 minutes), plus time to implement agreed actions. The more you put into implementation, the more you’ll get out of the programme.
This isn’t about adding more to your plate, it’s about focusing your time on what actually works.
No, this programme is focused on strategy, direction, and accountability, not hands-on delivery. I’ll guide you on exactly what to do, how to do it, and what to prioritise, but implementation stays with you or your team.
If needed, I can recommend trusted specialists to support execution.
Yes, in fact, that’s exactly who this is for.
Most businesses I work with have already:
Tried different marketing tactics
Spent money without clear results
Felt unsure what’s actually working
This programme helps you step back, reset, and focus on a clear, structured approach that makes sense for your business.
At the end of the programme, you’ll have a clear roadmap for the next 3–6 months.
From there, you can:
Continue implementing the plan yourself
Or continue working with me on a monthly basis for ongoing strategic support
There’s no obligation, but many clients choose to continue as this is where long-term growth really builds.
This programme works best for business owners who:
Are serious about improving their marketing
Are open to change and new ideas
Are willing to take action and implement
If you’re looking for quick fixes or someone to “just do it all for you,” this probably isn’t the right fit.
But if you want clarity, structure, and real progress, it could be exactly what you need.
No, and it’s not meant to be.
This programme is not for you if:
You want someone to “just sort your marketing” without your involvement
You’re not ready to take action or make changes
You’re looking for quick wins without a clear strategy behind them
You’re not open to honest, direct feedback
The businesses that get the best results are the ones who:
Take ownership
Stay engaged
Implement what we agree
If that’s how you like to work, this programme will be a strong fit.
The programme is structured around six one-hour Zoom sessions, delivered weekly.
Between sessions, you’ll be implementing the agreed actions. The focus is on working smarter—not harder—so your time is spent on the areas that will have the greatest impact on your results.
The programme is usually delivered via weekly Zoom sessions, as this offers flexibility and keeps things efficient.
However, if you’d prefer to meet in person, this can be arranged depending on your location. I’m always happy to work face-to-face where it makes sense just note that an additional charge may apply to cover travel time.
A Fractional Marketing Director gives you access to senior-level marketing expertise, without the cost or commitment of hiring someone full-time.
Rather than just “doing marketing,” I step into your business to provide:
Clear strategic direction
Focus on what actually drives results
Accountability to keep things moving
Ongoing guidance as your business grows
It’s about having someone who can lead your marketing, not just deliver pieces of it.
Yes, relevant team members can be involved where appropriate.
To ensure sessions remain focused and effective, I recommend limiting attendance to no more than two people. This helps maintain clarity, keep discussions productive, and ensures we make the most of the time together.
Ready to bring clarity, focus, and direction to your marketing?
If you’re ready to bring clarity, focus, and direction to your marketingand finally start making progress with the right strategy this is your opportunity to do exactly that.
Places for the Founding Client Programme are limited and offered by application only, so if it feels like the right fit, take the next step and apply today. I’ll personally review your application and be in touch to discuss whether it’s the right fit for your business.
