6-Week Founding Client Programme: £495 +VAT
Best for:
Business owners who want clarity, direction, and a focused marketing plan, but aren’t sure where to start or what to prioritise.
This is the ideal starting point if your marketing feels inconsistent, unclear, or not delivering the results you want.
What This Is:
A structured, one-to-one 6-week programme designed to help you step back, assess what’s really happening in your marketing, and build a clear plan for moving forward.
Together, we’ll cut through the noise, focus on what matters, and create a strategy you can confidently execute.
This is where we build the foundations for everything that follows.
What You Get:
Weekly one-to-one strategy sessions (1 hour per week)
Full review of your current marketing activity
Clear positioning and messaging
Defined target audience and customer journey
Identification of key opportunities and quick wins
A structured 90-day marketing action plan
Ongoing guidance and direction throughout the 6 weeks
Outcomes:
✔ Clear marketing direction and priorities
✔ Stronger positioning and messaging
✔ A focused, actionable plan
✔ Reduced confusion and wasted effort
✔ Confidence in what to do next
Ideal if you want:
“A clear plan, expert guidance, and a structured way to get your marketing working—without guesswork.”
Your Starting Point:
This programme is designed to give you clarity and direction quickly.
Most businesses begin here before moving into ongoing support, whether that’s maintaining momentum, driving growth, or stepping up to a more strategic level.
Important to Know:
This is a strategy and advisory programme, not an implementation service. You’ll leave with a clear plan and the confidence to execute it, either internally or with external support. Typically valued at £1,250 based on the level of strategic input provided.
Marketing Momentum: From £595 per month*
Best for:
Businesses that have completed the 6-Week Founding Client Programme and want to maintain focus, build consistency, and keep their marketing moving forward.
You’ve done the thinking, now this is about staying on track, making confident decisions, and turning your strategy into consistent action.
What This Is:
Marketing Momentum is a light-touch, ongoing support package designed to help you implement your strategy without losing direction or becoming overwhelmed.
You’ll continue to work directly with me, with regular check-ins to ensure your marketing stays aligned, prioritised, and effective.
What You Get:
Ongoing strategic marketing guidance and direction
Monthly one-to-one review and planning session
Support prioritising and refining your marketing activity
Continued development of your messaging and positioning
Guidance on implementation (internally or with suppliers)
KPI tracking and performance check-ins
Outcomes:
✔ Consistent marketing activity
✔ Continued clarity and direction
✔ Reduced overwhelm and second-guessing
✔ Better decisions around where to focus time and budget
✔ A strategy that evolves as your business grows
Ideal if you want:
“Ongoing expert guidance and accountability to stay focused, build momentum, and turn your strategy into real progress.”
A Natural Next Step:
Most businesses choose to continue working together after the initial 6 weeks.
Marketing Momentum provides a simple, structured way to keep moving forward, ensuring the work you’ve started doesn’t stall and continues to deliver results.
Important to Know:
This package focuses on guidance, direction, and accountability. You (or your team/suppliers) will be responsible for implementation, with support provided where it adds the most value.
Marketing Growth: From £795* per month
Best for:
Businesses that have completed the 6-Week Founding Client Programme and are ready to build momentum, increase lead flow, and drive measurable growth.
You’ve built the foundations and started moving, now it’s about accelerating progress and turning your strategy into consistent, results-driven activity.
What This Is
Marketing Growth is a more involved, ongoing support package where I work closely with you as your fractional marketing lead helping to drive activity, guide execution, and ensure your marketing is delivering results.
This is about moving beyond planning and into consistent, focused action with clear direction and accountability.
What You Get:
Ongoing strategic marketing leadership and direction
Monthly one-to-one strategy and performance session
Campaign planning and rollout guidance
Active prioritisation of marketing activity across channels
Continued refinement of positioning and messaging
Coordination with internal teams, freelancers, or agencies
Hands-on input where it adds the most value
KPI tracking, performance reviews, and optimisation
Outcomes:
✔ Consistent and structured marketing activity
✔ Increased lead generation and improved lead quality
✔ Better performance across key marketing channels
✔ Stronger alignment between marketing and business goals
✔ Measurable progress and ongoing optimisation
Ideal if you want:
“A senior marketing partner helping to drive your marketing forward, not just plan it, bringing structure, focus, and momentum to your growth.”
A Natural Next Step:
Many businesses move into Marketing Growth after building initial momentum and recognising the need for more consistent activity and stronger direction.
This package ensures your marketing doesn’t just stay on track, but starts to deliver real, measurable results.
Important to Know:
This is still a strategic leadership and guidance service.
While I provide direction, planning, and hands-on input where needed, implementation is typically carried out by you, your team, or your suppliers with support and coordination provided throughout.
Not sure whether Momentum or Growth is right for you? We’ll recommend the best fit based on your business, goals, and capacity.
Fractional Marketing Director: From £1,250+ per month
Best for:
Established businesses that want senior-level marketing leadership without the cost or commitment of hiring a full-time Marketing Director.
This is for business owners who are serious about growth and want someone who can guide decisions, challenge thinking, and ensure marketing is fully aligned with business objectives.
What This Is:
This is the closest thing to having your own Marketing Director embedded in your business, working alongside you to drive growth.
Rather than just advising on marketing activity, I work with you at a strategic level to:
Shape direction
Prioritise opportunities
Guide execution
Ensure everything is aligned and moving forward
This is about leading your marketing, not just supporting it.
What You Get:
Ongoing senior-level marketing leadership
Regular strategy sessions (bi-weekly or as required)
Business-level input on growth, positioning, and direction
Proactive identification of opportunities and risks
Campaign strategy, planning, and oversight
Direct coordination with your team, freelancers, and agencies
Input into wider business decisions where marketing plays a role
Priority access and responsive support between sessions
Ongoing performance tracking, analysis, and optimisation
Outcomes:
✔ Clear, aligned marketing and business strategy
✔ Faster, more confident decision-making
✔ More effective use of time, budget, and resources
✔ Stronger performance across all marketing channels
✔ Sustainable, long-term business growth
Ideal if you want:
“A trusted Marketing Director who understands your business, challenges your thinking, and helps you make better decisions, while ensuring everything is moving forward.”
A Different Level of Support:
This isn’t just more support, it’s a different level of involvement.
You’ll have someone who:
Sees the bigger picture
Thinks ahead
Challenges assumptions
Keeps everything aligned
So you can focus on running your business, knowing your marketing is being led properly.
Important to Know:
This is a strategic leadership and advisory role, not a full-service marketing agency.
While I provide direction, planning, and oversight, implementation is typically carried out by your internal team or external suppliers with coordination and input provided where needed.
Limited Availability:
To maintain a high level of focus and involvement, this level of support is limited to a small number of clients.
Why Leading Motion?...
Senior-level marketing leadership, without the full-time cost
Clear, commercially focused strategy (no fluff, no guesswork)
Focus on what actually drives results not just activity
Flexible support that evolves as your business grows
Proven experience helping SMEs move forward with confidence
We don’t sell marketing tactics. We bring clarity, direction, and measurable progress.
How We Work With You...
We don’t drop in with generic advice we work with you through a structured, proven approach:
Start with clarity, understanding your business, goals, and challenges
Define your strategy and identify the opportunities that matter most
Agree the right level of support based on where you are now
Build momentum with focused, consistent marketing activity
Refine and optimise as your business grows
A clear path from confusion to confidence, and from activity to results.
Frequently Asked Questions – Fractional Marketing Director Services
“A Fractional Marketing Director provides senior-level marketing leadership on a part-time or flexible basis, without the cost of hiring a full-time Marketing Director. This role focuses on strategy, planning, prioritisation, and performance rather than just individual marketing tasks.
For growing SMEs, a Fractional Marketing Director helps bring structure and clarity to marketing activity, ensures budgets are spent in the right places, and aligns marketing efforts with commercial goals. At Leading Motion, our Fractional Marketing Director support is designed to improve decision-making, increase consistency, and deliver measurable growth.
“Our Fractional Marketing Director packages are designed as flexible levels of support rather than fixed, one-size-fits-all solutions. Each package represents a typical level of strategic involvement based on a business’s size, growth stage, and internal capability.
Every engagement begins with a discovery process and the creation of a tailored proposal and marketing plan. From there, we agree the most appropriate package or combination of support to meet your goals. This ensures you receive the right level of leadership, direction, and accountability without paying for unnecessary activity."
“A Fractional Marketing Director operates at a strategic leadership level rather than focusing solely on delivery or individual tactics. While agencies and consultants often execute specific tasks, a Fractional Marketing Director is responsible for setting direction, prioritising activity, measuring performance, and ensuring all marketing efforts work together.
At Leading Motion, we act as a senior marketing partner within your business. We guide strategy, oversee execution, coordinate suppliers, and regularly review performance to ensure marketing activity delivers commercial value."
“Most businesses see the greatest value from Fractional Marketing Director support over a period of three to six months. This allows time to establish clarity, implement a structured plan, measure performance, and refine strategy based on results.
Our packages are designed to be flexible, with no unnecessary long-term commitments. Many clients choose to continue on an ongoing basis as their business grows, adapting the level of support as their needs change."
“Results vary depending on your starting point, industry, and objectives, but most clients experience improved marketing clarity, better use of budget, more consistent lead generation, and stronger alignment between marketing and business goals.
Our focus is on building sustainable, measurable improvement rather than short-term tactics. From clearer messaging and more effective campaigns to improved conversion and decision-making, Fractional Marketing Director support helps create a marketing function that supports long-term growth."
Most businesses follow a natural progression depending on where they are right now and the level of support they need.
If you’re unsure where to start, here’s a simple guide:
Start with the 6-Week Founding Client Programme if:
You don’t have a clear marketing strategy
Your messaging or positioning feels unclear
You’re not sure what’s working (or what isn’t)
You want a structured plan before investing further
This is where we build clarity and direction.
Move into Marketing Momentum if:
You have a plan but need help staying focused
You want ongoing guidance and accountability
You’re implementing marketing yourself or with support
You want to avoid losing direction or momentum
This is about consistency and keeping things moving.
Choose Marketing Growth if:
You want more active involvement and direction
You’re ready to increase marketing activity and results
You have internal or external resource to execute
You want structured, results-driven progress
This is where we start driving measurable growth.
Step up to Fractional Marketing Director if:
You want senior-level marketing leadership
You need someone to guide bigger decisions and direction
You’re investing more heavily in marketing
You want a trusted advisor embedded in your business
This is about leadership, alignment, and long-term growth.
Still not sure?
That’s completely normal. Most clients begin with the 6-Week Founding Client Programme, and from there we’ll recommend the most appropriate next step based on your business, goals, and capacity. If you’d like to talk it through, you’re always welcome to get in touch before applying. Book a discovery call here...
