Why it’s important to use social listening tools to drive your online marketing
Posted on 14th March 2022 at 09:12
If you are trying to grow your business online, you need to start social listening to the digital space so you can fine tune your activities, respond quickly to your customers and check what is working for your competitors.
The recent lockdowns have revolutionised the way we communicate and have made people more dependent on social media. People are using it increasingly to talk to their families and friends, to buy and sell, to keep up with current affairs and consumers are using it to write reviews or express their ‘likes’ or concerns about their ‘favourite’ brands.
A definition of social listening
If you haven’t heard of it before, social listening is the exercise of gathering information on social media platforms to help focus your marketing activity, to monitor your customer feedback, to be alerted about their reviews and references to your company and to be aware of discussions on any issues relevant to your industry or brand.
To get the most out of your social media marketing, you need to think seriously about using social listening tools or use a marketing agency, like Leading Motion, to do it for you.
Why social listening matters
According to a 2022 report by Social Bakers , click here, only 8% of brands are employing social listening tools to help them fine tune their digital marketing strategies and content. This means if you start putting your ear to the ground, you will be well ahead of the 92% of brands that don’t use them. It means you can stay ahead of your competitors that don’t use it.
The benefits to your brand
Social media channels are well aware of the benefits to businesses and are including data in dashboards within their platforms. For example, Twitter uses a social listening tool that you use by keying in the twitter handle of whoever you want to track, Facebook notifies you when you or your brand are tagged, and Hootsuite shows you when you are mentioned in a tweet or your posts are retweeted.
If you want to engage more with your prospects and customers, and respond quickly to their discussions, or to refine your USP, define your tone, plan your marketing strategy or review your products and services, you need to start social listening.
It can also help you identify thought leaders and industry influencers, help you monitor what is working for your competitors and respond accordingly.
In addition, you can use the resulting insights of your social listening tools to increase your reputation as an industry expert by creating your own content, blogs and social media around on the data you’ve picked up.
Social listening tools are likely to become increasingly important to digital marketing in the future, and you don’t want your brand to be left behind, do you?
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