In 2025, sustainability isn’t just a nice-to-have—it’s a must for businesses looking to thrive. The marketplace is increasingly expecting businesses to step up, whether it’s reducing your carbon footprint, sourcing responsibly, supporting biodiversity and the natural environment or minimising waste. Customers are expecting to see this commitment more and more as they choose the market they wish to support.
Beyond being good for the planet, embracing sustainability helps businesses build trust, stand out against competitors and future-proof against changing industry standards as well as climate risks. It’s also an opportunity for innovation—finding smarter, more efficient ways to operate while making a positive impact.
The Procurement Act 2023, which came into force in February 2025, is reshaping how businesses engage with public contracts in the UK. It aims to simplify procurement processes but also make the social value of tenders a higher priority. These social values encompass sustainability principles and demand suppliers to align closely with environmental and ethical standards. Businesses who publicly prioritise sustainability on their website showcase their commitments and gain a competitive edge in procurement decisions.
Businesses that integrate sustainability now aren’t just keeping up; they’re leading the way toward a more resilient and responsible future. Demonstrating this on your website shows just how committed to a greener future you are. This can anything from a link to a Sustainability Policy straight through to a full page focusing on your actions.
What is a Sustainability Policy?
A Sustainability Policy is a formal statement outlining a business or organisation’s commitment to environmental, social, and economic responsibility. It sets clear goals and principles for reducing environmental impact, supporting ethical practices, and ensuring long-term resilience.
What is a Sustainability Action Plan?
A Sustainability Action Plan is a practical roadmap that outlines the steps an organisation will take to achieve its sustainability goals. While a Sustainability Policy defines commitments, the action plan translates those commitments into concrete strategies, timelines, and measurable outcomes. It sets ambitious yet achievable actions which will add up to make real change.
So how does this look for your website?
We suggest publishing a sustainability page on your website to help showcase your commitment to responsible business practices. By working with us to create a Sustainability Policy and Sustainability Action Plan, you can highlight the tangible actions you’re taking, demonstrating transparency and leadership in sustainability. By clearly outlining your values and initiatives, you can inspire others to take action while strengthening your credibility in an increasingly sustainability-conscious market.
How Can Green Growth Support You?
We are here to help develop your Sustainability Policy and Action Plan, bringing expertise, knowledge and peace of mind that you are on the right track. So many Action Plans sit dormant once they have been written and published but by working with Green Growth, we will support you to deliver measurable and impactful change.
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