Stage 1: Discovery & Fact-Finding
Before we do anything, we take the time to really understand your business.
This stage is about exploring your goals, challenges, and opportunities getting clear on where you are now and where you want to be. We’ll discuss what’s working, what’s not, and whether the fractional marketing model is the right fit for your business.
What’s included:
An initial discovery call to discuss your business goals and current marketing activity.
Identifying key pain points, barriers to growth, and immediate opportunities.
Reviewing existing marketing assets, data, and resources.
Determining if a Fractional Marketing Director is the right solution for your stage of growth.
Outlining next steps if we both feel there’s a good fit.
This step gives you clarity and confidence even before you commit to working with us.
Stage 2: Proposal & Agreement
Once we understand your business, we’ll develop a tailored proposal outlining how we can help.
This is where we define the scope of support, set realistic expectations, and establish the framework for our working relationship.
What’s included:
A detailed proposal based on your goals and priorities.
Clear breakdown of deliverables, time allocation, and level of support (e.g., monthly hours or project-based).
Agreement of costs, timelines, and measurable outcomes.
Head of Terms and onboarding documentation for transparency.
Sign-off and scheduling of your onboarding meeting.
You’ll know exactly what’s included, what success looks like, and how we’ll measure it together.
Stage 3: Onboarding & Kick-Off
With the plan agreed, we’ll start your onboarding and get straight to work.
The onboarding meeting brings together you, your key team members, and your Fractional Marketing Director to set out the strategy and communication rhythm.
What’s included:
Kick-off meeting to set objectives, KPIs, and key success metrics.
Introduction to any supporting systems or tools (e.g., project management, reporting dashboards).
Establishing collaboration methods and update frequency.
Agreeing your first 90-day action plan.
Scheduling regular review and strategy sessions.
This stage ensures everyone is aligned, motivated, and clear on how we’ll deliver results together.
Our Ongoing Partnership...
After onboarding, our partnership continues to evolve in rhythm with your business. This isn’t a one-size-fits-all arrangement it’s a flexible, ongoing relationship built around your needs, your goals, and your growth journey.
As your Fractional Marketing Director, I stay closely connected to your business, acting as your strategic marketing lead the person who ensures everything you do aligns with your wider commercial objectives. Depending on your chosen level of support, this can include:
Regular strategy sessions and performance reviews keeping your marketing aligned, focused, and measurable.
Oversight and mentoring of your internal marketing team providing guidance, accountability, and direction to help them deliver confidently and effectively.
Implementation support where needed ensuring plans turn into action, and that activity stays on track and consistent.
Ongoing optimisation based on real-world results reviewing data, refining campaigns, and identifying new opportunities for growth.
Every month, we review what’s working, adjust what isn’t, and plan the next phase ensuring your marketing remains agile, purposeful, and firmly connected to your business strategy.
Your marketing doesn’t stand still and neither do we.
As your business grows and priorities shift, our partnership adapts with you, ensuring you always have the right marketing leadership, clarity, and momentum to move forward with confidence.
Ready to Explore if Fractional Marketing Is Right for You?
Start with a no-obligation Discovery Call. We’ll help you uncover opportunities, define next steps, and decide whether the fractional approach fits your goals.
