It’s no longer as simple as just “mobile friendly” it’s more “how” mobile friendly is your company website?
Posted on 22nd November 2018 at 14:22
Before we meet with a new client we always review their company website. One of the first things we look for is how mobile friendly it is.
With more than 70% of web searches now done on a mobile platform it’s very important that your website displays correctly on all screens and (as we have found out) there seem to be a lot of variations on the word "correctly"
A few years ago the mobile issue was solved with two websites. One would be designed for the desktop and the other “sister website” was designed for mobile users.
This was all very well but the main issue here is that you are always running two websites so double the SEO and double the updates.
Other solutions appear to fit the website into the screen but it's very small making it unreadable to most. This forces the user to zoom in and scroll across so not very user friendly.
Other examples we see appear to be are half mobile ready, so the text is re-sized and fits the screen OK but images load incorrectly or don’t re-size making the website look unprofessional or unfinished.
If your goal it to encourage viewers to call you on the phone or fill in your form it’s really important that this is made as easy as possible so all forms should be finger friendly and phone numbers should become one touch buttons when on a small screen.
Share this post: