Marketing Foundations: From £495* per month
Best for:
Small businesses that need clarity, focus, and a structured marketing plan. This package gives you senior-level strategic direction without unnecessary complexity, perfect if you’re unsure where to focus your time or budget.
What You Get:
Clear marketing strategy and priorities
Business positioning and core messaging
Defined target audiences and customer journeys
Quarterly marketing roadmap
KPI framework and success measures
Monthly strategic review call
Outcomes:
✔ Clear direction
✔ Reduced wasted spend
✔ Confident decision-making
✔ A plan you can execute internally or with suppliers
Ideal if you want:
“A clear marketing plan and expert guidance without committing to ongoing execution.”
Marketing Growth: From £795* per month
Best for:
SMEs ready to build momentum and measurable growth, but lacking senior marketing leadership.This is your embedded marketing leader, driving strategy, campaigns, and performance across channels.
What You Get:
Ongoing marketing leadership and direction
Monthly planning and performance reviews
Campaign strategy and rollout planning
Channel prioritisation (SEO, website, content, email, etc.)
Coordination with agencies and suppliers
Hands-on support where it adds the most value
Outcomes:
✔ Consistent marketing activity
✔ Improved lead quality and conversion
✔ Better ROI from existing channels
✔ Stronger alignment between marketing and business goals
Ideal if you want:
“A senior marketer helping you grow without hiring full-time.”
Marketing Partner: From £1,195* per month
Best for:
Ambitious businesses that want a true marketing partner and board-level input. This package provides end-to-end strategic ownership, long-term planning, and priority access acting as an extension of your leadership team.
What You Get:
Full strategic marketing ownership
Annual and quarterly planning
Campaign design and launches
KPI dashboards and ROI reporting
Support and mentoring for internal teams
Priority access and fast response times
Board-level insight and commercial input
Outcomes:
✔ Clear long-term growth strategy
✔ Joined-up marketing execution
✔ Predictable, measurable performance
✔ Strategic confidence at leadership level
Ideal if you want:
“A senior marketing leader fully invested in your business growth.”
Why Choose Leading Motion?...
✔ Senior-level expertise without full-time cost
✔ Clear, commercially focused advice
✔ ROI-led decision-making
✔ Flexible, no-fluff consultancy
✔ Proven experience supporting SMEs
We don’t sell tactics. We deliver clarity, leadership, and results.
How We Work With You...
Strategic discovery to understand your business, goals, and challenges
Review of current marketing activity and growth opportunities
Agreement on the right level of Fractional Marketing Director support
Ongoing leadership, planning, and performance review
Continuous refinement to support sustainable growth
Frequently Asked Questions – Fractional Marketing Director Services
“A Fractional Marketing Director provides senior-level marketing leadership on a part-time or flexible basis, without the cost of hiring a full-time Marketing Director. This role focuses on strategy, planning, prioritisation, and performance rather than just individual marketing tasks.
For growing SMEs, a Fractional Marketing Director helps bring structure and clarity to marketing activity, ensures budgets are spent in the right places, and aligns marketing efforts with commercial goals. At Leading Motion, our Fractional Marketing Director support is designed to improve decision-making, increase consistency, and deliver measurable growth.
“Our Fractional Marketing Director packages are designed as flexible levels of support rather than fixed, one-size-fits-all solutions. Each package represents a typical level of strategic involvement based on a business’s size, growth stage, and internal capability.
Every engagement begins with a discovery process and the creation of a tailored proposal and marketing plan. From there, we agree the most appropriate package or combination of support to meet your goals. This ensures you receive the right level of leadership, direction, and accountability without paying for unnecessary activity."
“A Fractional Marketing Director operates at a strategic leadership level rather than focusing solely on delivery or individual tactics. While agencies and consultants often execute specific tasks, a Fractional Marketing Director is responsible for setting direction, prioritising activity, measuring performance, and ensuring all marketing efforts work together.
At Leading Motion, we act as a senior marketing partner within your business. We guide strategy, oversee execution, coordinate suppliers, and regularly review performance to ensure marketing activity delivers commercial value."
“Most businesses see the greatest value from Fractional Marketing Director support over a period of three to six months. This allows time to establish clarity, implement a structured plan, measure performance, and refine strategy based on results.
Our packages are designed to be flexible, with no unnecessary long-term commitments. Many clients choose to continue on an ongoing basis as their business grows, adapting the level of support as their needs change."
“Results vary depending on your starting point, industry, and objectives, but most clients experience improved marketing clarity, better use of budget, more consistent lead generation, and stronger alignment between marketing and business goals.
Our focus is on building sustainable, measurable improvement rather than short-term tactics. From clearer messaging and more effective campaigns to improved conversion and decision-making, Fractional Marketing Director support helps create a marketing function that supports long-term growth."
