If you’ve ever felt like your marketing could be more strategic, more consistent, or simply more effective but you’re not ready to hire a full-time marketing director then the Fractional Marketing Director model could be exactly what your business needs.
At Leading Motion, our approach is designed to be flexible, collaborative, and completely focused on helping your business grow. We don’t believe in one-size-fits-all marketing. Instead, we work alongside you as part of your leadership team helping you build clarity, structure, and momentum through a proven three-step process.
Step 1: Discovery & Fact-Finding
Before we do anything, we take the time to really understand your business.
This stage is about exploring your goals, challenges, and opportunities — getting clear on where you are now, and where you want to be. We’ll look at what’s working, what’s not, and whether the fractional marketing model is the right fit for you.
What’s included:
An initial discovery call to discuss your goals and current marketing activity
Identifying key pain points, barriers to growth, and immediate opportunities
Reviewing existing marketing assets, data, and performance
Assessing whether a Fractional Marketing Director is right for your stage of growth
Outlining clear next steps if we both feel there’s a good fit
This step gives you clarity and confidence — even before you commit to working with us. It’s all about understanding your story and setting the right foundation for success.
Step 2: Proposal & Agreement
Once we understand your business, we’ll develop a tailored proposal that outlines exactly how we can help you move forward.
This stage defines the scope of support, sets expectations, and establishes the framework for how we’ll work together clearly, transparently, and with measurable outcomes.
What’s included:
A detailed proposal built around your priorities and objectives
Clear breakdown of deliverables, time allocation, and level of support
Agreement of costs, timelines, and key success measures
Head of Terms and onboarding documentation for full transparency
Scheduling your onboarding meeting and next steps
By the end of this stage, you’ll know exactly what’s included, what success looks like, and how we’ll measure it together.
Step 3: Onboarding & Kick-Off
With everything agreed, we begin the onboarding process and get to work.
This is where we align your business, your team, and your marketing strategy — setting clear objectives and a communication rhythm that keeps everything moving in sync.
What’s included:
Kick-off meeting to set objectives, KPIs, and success metrics
Introduction to project management tools and reporting dashboards
Establishing collaboration methods and update frequency
Defining your first 90-day action plan
Scheduling regular review and strategy sessions
This stage ensures everyone is aligned, motivated, and clear on how we’ll deliver results — together.
Ongoing Partnership
Once we’re up and running, the partnership continues to evolve in rhythm with your business.
We don’t just create a plan and walk away — we stay actively involved, reviewing results, adapting to new opportunities, and ensuring your marketing continues to perform.
Depending on your chosen plan, this may include:
Regular strategy sessions and performance reviews
Oversight and mentoring of your internal marketing team
Implementation support where needed
Ongoing optimisation based on real-world results
Your marketing evolves as your business grows — and we evolve with you. Our role is to ensure your marketing direction remains focused, data-informed, and aligned with your long-term goals.
Ready to Explore if Fractional Marketing Is Right for You?
If you’d like to see how Fractional Marketing Leadership could drive real results for your business, start with a no-obligation Discovery Call.
We’ll help you uncover opportunities, define next steps, and decide whether the fractional approach is the right fit for your goals and growth stage.
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